Lovejoy Master Plan

The Lovejoy Master Plan is a downtown redevelopment for the City of Lovejoy, Georgia, that grew from a request for a few individual municipal buildings into a full citywide master plan and a public-private partnership between the city and the county.

Studio RNB was originally contracted to design specific municipal buildings that would help the city advance its growth and downtown identity goals. As those conversations developed, the scope expanded into a master plan that joins the city and county jurisdictions on a single large-scale redevelopment. The result is a public-private partnership that brings multiple stakeholders to the same table: city government, county government, a new community center program, the Department of Transportation, and Norfolk Southern Railroad on right-of-way questions.

Studio RNB acted as Design Architect across concept design, schematic design, design development, and visualization. We shaped the master plan, the community center program, the site plan, the new municipal buildings, and the connective public space that ties them together. We also helped the city win and hold stakeholder approvals through videos, physical and digital models, board presentations, and renderings that put the proposal in front of decision-makers in a form they could actually evaluate.

The project is now in active development. The City Engineer is meeting with Norfolk Southern to discuss relocating the railroad entrance and reworking the existing right-of-way within the downtown development area. Land use, land development, and land acquisition discussions continue in parallel.

The master plan is a long-horizon project. Each next gate clears a new piece of the downtown into construction.