Insights
Field notes on design value, visualization, tech-enabled practice, and space planning.
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May 25, 2026
From $800,000 to $1.2 Million: What Design Did on Memorial Drive
A developer brought us a Memorial Drive lot in Atlanta with a plan to flip a standard single-family build at around $800,000. By the time the house sold, the price was $1.2 million. The lot was the same, the program was the same, and the builder was the same. What changed was the design and […]
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May 25, 2026
The Space Optimization Audit: More Patients, Faster Picks, Same Square Footage
Most owners we meet are looking at a space problem with one solution in mind: build more. Add another exam room. Take down a wall. Lease the neighboring unit. Sometimes that is the right answer. Often it is not. The other answer is to run the space you already have through a structured audit, find […]
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May 25, 2026
What to Ask Before Signing a Design Contract for a Small Project
If you are an owner about to commission an architect for a small project, the design contract is the most important hour you will spend on the project. Not because of the legal language, which most architects use a similar form for, but because the conversation that goes into the contract determines what you actually […]
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May 25, 2026
What “Tech-Enabled Architecture” Actually Means
Every architecture firm now describes itself as tech-enabled. The label is everywhere. AI, BIM, parametric modeling, VR walkthroughs, drone capture, computational design. Most of it is true in the sense that the tools exist on someone’s desktop. Very little of it is true in the sense that the tools change what an owner gets, what […]
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May 7, 2026
Why We Run Visualization Through Every Phase
Visualization belongs at the brief, not the pitch. Studio RNB runs visualization through every project phase, from concept massing to design development. The renders inform decisions instead of decorating them, and they catch mass-and-light problems before construction commits the dollars.
